BYU ACT Prep Campaign

BYU ACT Prep Campaign

Position: Strategic Marketing Account Manager

Purpose: Drive traffic to the website to generate registrations.

Target Audience: Youth ages 14-18 and their parents.

Platforms used: Facebook, Instagram, Email, Community Newsletters.

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Email Example: https://mailchi.mp/byu.edu/a-couple-points-makes-all-the-difference-504823

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Organic Social Media Post Example: https://www.instagram.com/p/DL0G0e_BLkA/

Statistics:

• Meta (best performing)

  • CPC $0.18

  • CTR 2.92%

  • Impressions 71,243

• Email

  • Open Rate 48.1%

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Campaign Details:

In 2025, BYU Continuing Education introduced a new week-long overnight ACT Prep camp alongside its regular multi-day intensive courses. Our goal was to fill 100 spots with new registrations, and through targeted marketing, we not only sold out but increased capacity to 119 participants. Demand was so strong that we also came close to filling every other ACT Prep session offered throughout the year.