HSN Email and Social Campaign

Position: Marketing Specialist

 

Purpose: Raise awareness and drive traffic to the HSN broadcast and sale. Also to A/B test subject lines.

 

Target Audience: Current crafting audiences.

 

Platforms used: Instagram, Facebook, Email.

 

Main Results:

• Received better engagement from the emails.

• Best Performing Email:

  • Open Rate: 29.3%​

  • Click Rate: 2.0%

• For subject lines we found that mentioning "crafting" and "HSN" provided better open and click rates.

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Email 1: https://us1.campaign-archive.com/?e=[UNIQID]&u=f500aea600b4dfe8345fd5824&id=911d4262d4

Email 2: https://us1.campaign-archive.com/?e=[UNIQID]&u=f500aea600b4dfe8345fd5824&id=85df6fd322

Email 3: https://us1.campaign-archive.com/?e=[UNIQID]&u=f500aea600b4dfe8345fd5824&id=a4574d3db5

 

Organic Social Carousel Posts:

Post 1: https://www.instagram.com/p/C5v5Upvs9vI/?img_index=1

Likes: 194

Comments: 2

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Post 2: https://www.instagram.com/p/C5yCFV3twXM/?img_index=1

Likes: 110

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