Michaels Live Cookie Class

Michaels Live Cookie Class

Position: Marketing Specialist

Purpose: To provide the food crafting community with value content and to increase awareness of new products.

Target Audience: Current crafting audiences.

Platforms used: Instagram, Facebook, YouTube, Email.

Main Results:

• Total Signups: 183 (about average)

• Attendees: 65 (above average)

• YouTube views: 879

• Received better engagement from the emails.

• Best Performing Email:

  • Open Rate: 33.8%

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Email 1: https://mailchi.mp/americancrafts/learn-to-decorate-christmas-cookies-947037?e=[UNIQID]

Email 2: https://mailchi.mp/americancrafts/learn-to-decorate-christmas-cookies-947045?e=[UNIQID]

Social:

• Ran 3 IG Stories and 1 in-feed post.

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