BYU Living Legends Dance Camp Campaign

BYU Living Legends Dance Camp

Position: Strategic Marketing Account Manager

Purpose: Drive traffic to the website to generate registrations.

Target Audience: Youth ages 14-18 and their parents.

Platforms used: Facebook, Instagram, Email, Community Newsletters.

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Email Example: https://mailchi.mp/byu/byu-folk-dance-camp-504132?e=[UNIQID] 

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Organic Social Media Post: https://www.instagram.com/p/DHzLFq7xGDR/?img_index=1

Statistics:

• Meta

  • CPC $0.13​

  • CTR 6.19%

  • Impressions 60,114

• Email

  • Open Rate 45.7%​

  • Click Rate 2.6%

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Campaign Details:

BYU's Living Legends performing group wanted us to help start a youth dance camp under the same name. With it being a new camp, we had a goal of 50-60 participants.

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They had a small budget of around $1000 for ad spend that I helped divide up between paid meta ads and ad space in local community newsletters, like the Deseret News Church News. I then leveraged additional marketing channels like organic social and email to broaden our reach.

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Ultimately, we were able to reach the goal range with 51 registrations for the camp.