Funded Today Kickstarter Campaign
The purpose of these projects was to build awareness of the product's potential and produce conversion in the form of backing pledges.
Curvapen
Position: Project Manager, Videographer
Project: Curvapen
Purpose: Build awareness for the product's potential and produce conversion in the form of backing pledges.
Target Audience: Pen users, but with a focus on left-handed writers and writers in languages that wrote in a direction other than left to right.
Platforms used: Kickstarter
Results:
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1,311 backers
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Pledge Goal: $9,997
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Total pledges received: $47,499
My Role:
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Worked with clients to develop idea for video, making sure we stayed within budget and schedule for the production and campaign.
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Organized and hired crew, actors, locations, props, and wardrobe.
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Acted as director on set to crate needed visual assets.
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Acted as editor to craft the final video. Worked with clients to fine-tune each edit, making sure the video was on brand and accomplished the desires of the campaign.
Link to Kickstarter campaign. The first main video is the one I produced:
https://www.kickstarter.com/projects/curvapen/curva-pen-the-new-way-of-writing