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Funded Today Kickstarter Campaign

The purpose of these projects was to build awareness of the product's potential and produce conversion in the form of backing pledges.

Curvapen

Position: Project Manager, Videographer

 

Project: Curvapen

 

Purpose: Build awareness for the product's potential and produce conversion in the form of backing pledges.

 

Target Audience: Pen users, but with a focus on left-handed writers and writers in languages that wrote in a direction other than left to right.

 

Platforms used: Kickstarter

 

Results:

  • 1,311 backers

  • Pledge Goal: $9,997

  • Total pledges received: $47,499

 

My Role:

  • Worked with clients to develop idea for video, making sure we stayed within budget and schedule for the production and campaign.

  • Organized and hired crew, actors, locations, props, and wardrobe.

  • Acted as director on set to crate needed visual assets.

  • Acted as editor to craft the final video. Worked with clients to fine-tune each edit, making sure the video was on brand and accomplished the desires of the campaign.

 

Link to Kickstarter campaign. The first main video is the one I produced:

https://www.kickstarter.com/projects/curvapen/curva-pen-the-new-way-of-writing

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