Frost Form Campaign

Frost Form Campaign

Position: Marketing Specialist

Purpose: Drive traffic to our Amazon listing (https://www.amazon.com/dp/B0CMVLF271/ref=twister_B0CPL4QCGC?_encoding=UTF8&th=1).

Target Audience: Current food crafting audiences, but specifically a mid-age demographic (35-50).

Platforms used: Instagram, Facebook, Email.

Main Results:

• Sold 2,352 units.

• Hit our target audience (35-50).

• Realized it was also popular with an older audience (65+).

• Even though our email lists are mostly female, the social ad proved that it was still the most popular in that demographic.

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Paid Ad:

Ad Spend: $74.99

CPC: $0.13

Link Clicks: 593

Reach: 11,591

Audience:

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