Optometry Program Campaign

Optometry Program Campaign

Position: Marketing Coordinator

Purpose: Build awareness for the new Optometry Program.

Target Audience: Prospective students coming out of undergrads and general audience.

Platforms used: Youtube and Facebook.

Statistics:

• Target Enrollments: 60

• Estimated Feasible Enrollments: 10-15

• Actual Enrollments: 60

Campaign Details:

• Asked to obtain 60 enrollments for new program after accreditation was delayed and after the prime advertising window had passed.

• We built a marketing campaign based around this video and the caption "Where do you see yourself."

• Campaign included: Paid Ads, Billboards, and Bus Wraps.